You Don’t Like Lightbox? Boo Hoo
I read a comment on some article that I found on my feed reader, all about these sites that use Lightbox to get a quick squeeze page up for their mailing lists. It went like this:
Waaaah, waaaah, every time I go on a site that’s got this lightbox thing on I immediately press the back button. I’m not signing up to their newsletter just because they put a box in my face, waaah, waaaah.
Boo hoo, so you don’t like it? We don’t care. We being internet marketers care not for your opinion, for you are just one man. What we care about are stats: impressions, pageviews, clickthroughs, and most importantly conversions.
So if you don’t like lightbox or anything like it, of course you are entitled to not watch it. But we don’t care. We own the internets, and laugh in your face.
The fact is that people use Lightbox and other devices similar to it to increase conversions, not that non-internet marketers care because they aren’t marketers, therefore their opinions are not valid.