If you’re thinking about using Facebook to send some traffic to a well known affiliate-friendly company such as Amazon, let me save you from spending your hard-earned cash.

Max CPC: $0.26

Clicks: 495

Total ad cost: $121.59

Conversions: 2

Revenue: under $5

The figures speak for themselves. The lesson here is this - failure isn’t something to be avoided. It’s to be rejoiced over, not that we should parade our faults for the world to see, and not that we should be proud of falling short.

But we rejoice in the fact that we put in the effort, we ran the race. And believe me, this is a race that can be won. I don’t advocate putting effort into something that isn’t viable, but this “internet marketing” lark is certainly doable.

I see my failure as one little step towards success, I heard someone once call it “failing upwards”. I’ve spent years looking, and reading - I know a lot about internet marketing and yet I’m the first to admit I’ve never really got stuck in there.

I never tried. Well now I’m trying.

I’m letting the failures be my motivation, pushing me on, further and further into my full potential.

I know I have it in me. And I will work for all I’ve got to see this through. So I’ll leave you with a quote from a guy called Randy Pausch which my mentor often likes to use:

Brick walls are there for a reason. The brick walls are not there to keep us out; the brick walls are there to give us a chance to show how badly we want something. The brick walls are there to stop the people who don’t want something badly enough.

Back to the home page

This entry was posted on Sunday, September 28th, 2008 at 9:46 pm and is filed under Facebook, Failure, PPC. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.