Facebook Ads Raped Me
Ok, so I just wrote that to get some attention - but they did abuse me, kinda.
It’s been a week of trying new things for me, and I thought to myself,
“Hell, why not - everyone else uses it”.
I left a campaign on targeting the majority of the Facebook users in the UK (about 7.5 million). It’s not even been 24 hours yet and the billing is staggering - I worked my way up to over $100.
Yes, I know that’s nothing to you hardcore pro internet marketers, you who smoke $50 bills, good for you. But to me it’s a lot of money to lose in one day.
It’s not all bad, because at least some of 480 people I sent across to my aff link will convert. I wasn’t expecting killer conversions, but hopefully it’ll be enough to cover some of the losses so I can optimise and start over.
There’s not really much optimising that can be done with Facebook Ads though, maybe target a smaller age range. I guess in a way that makes it somewhat easier to tell what works and what doesn’t, unlike traditional PPC where you have a myriad of keywords to select from.
The affiliate stats are so slow at reporting, I’ve paused the campaign for now while I wait for it catch up. I’m full of both excitement and dread to see how my first one’s gone.
What if I didn’t do the 301 redirect right and I’ve sent them all to a black hole?
I better not have screwed up.