It’s 4:30am, I’m knackered, but I’m on the verge of my first PPC campaign using Adwords based on the PPC-Coach.com methods. Actually, it’s not my first ever campaign. About 2 years ago I randomly setup a campaign to Amazon from Adwords and it actually made a decent profit, but it was an accident and wasn’t repeated.

Anyway, as I said, I’m on the verge of success, or maybe failure. I have my ad copy, I have my campaign almost setup, and I’m going to make the finishing touches tomorrow. I’ve been putting it off for so long for fear of failure, which is a joke because by all rights my first attempt should be a failure.

I’m not expecting a profit from this campaign, but I’d be happy if I got some conversions and most of all that my systems all work. I want my keywords tracked properly, I don’t want any technical screw ups basically. I’ve spent enough time making sure everything’s working so I should be ok, but you just never know.

Fingers crossed til tomorrow…

Ah, still struggling away. The biggest challenge this last week has been to find the time to work on my projects.

In preparation for my launching into PPC and pumping out as many campaigns as I can afford, I’ve had to pile on the overtime at work. That means I’m working about 50 hours in the day job, and then working throught the night with my online stuff. It’s infuriating, but I’d rather have the money available and ready for PPC when I need it rather than having to wait around.

I’ve just launched another Facebook campaign which is doomed to fail, but with every failure I get that little bit closer to where I want to be. I’ll keep that running til tomorrow and then report back on how much money I’ve not made.

I mentioned that I’d signed up to PPC Coach a few days ago. Well I’ve read a crap load of stuff on there and learnt quite a bit, and once I’ve got my head around some of the technical stuff then I’ll be making campaigns like there’s no tomorrow.

Tonight is all about working out how to use the tracking system to log clicks and keywords sent from the PPC engines, and then I’ll take a look at integrating all the code I’m using for the landing pages into Wordpress.

So, a real fun night ahead of me - I can’t wait to get stuck into some annoying code.

I’ve just signed up for PPC Coach, and already I can see it’s well worth the monthly subscription. It’s too late in the night for me to think straight, but I just want to jot down a couple of things I’ve learnt tonight while they’re fresh in my memory.

1. It’s possible to get into PPC without getting into masses of debt. This has often been my fear, that I would struggle in the first few weeks while I got my grounding and end up struggling financially. But looking at the ideas suggested on the site so far I can see how it’s possible to test a whole load of campaigns without busting the bank.
2. If I’m going to take this business seriously then I have to take a good hard look at the reality of my situation. I need money for campaigns and testing, it’s that simple. Yes, I can always put it on credit, and that may well work and be an option for me - but I want to consider other sources of revenue. So what I came to realise tonight is that I might have to get a job (well, another job cos I already have one).

I guess tonight, just like the last few days, has really impressed upon me how much I want this and that I’m willing to go back to working the 9-5 to get it if I have to.

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